Brouhaha

Brands sell many things; but to buy a product is to buy a gender identity.


Client Personal
Year 2019

Category Web Design

Live site︎

For many brands, the identities offered for sale are traditional male and female ideals. This alienates those outside of the binary gender, and reinforces outdated stereotypes.

The word "brouhaha" means commotion, and it sounds like a brand. Yet it's the anti-brand, discussing the polarizing language of products and inspiring others to reevaluate the meaning of gender.

Most of these descriptions were taken verbatim, only edited for a better vertical margins of the text.